Following the statements that Facebook is a clean and privacy -oriented social network and that they need to correct at this point, Facebook made the biggest interface change.
Although Zuckerberg speaks like this, the platform, which has continuous data leaks, is constantly trying to attract users by adding different features to the platform. Users display posts from their Facebook friends in the news source, stalking other users through photos or click trap news and viral videos.
The details of the new Facebook design at this point Facebook went to a big change. Zuckerberg described this change as the greatest change in the last 5 years. With this design change, known as FB5, the blue color was reduced to the blue color of the Facebook interface. In this way, the interface, despite the dozens of features opened with more button, has gained a more simple appearance. The new logo was designed for the renewal of the damaged brand image. While the logo took on a lighter blue color, round lines were preferred instead of a angular design.
Groups were brought to the forefront with the amendment of Facebook’s groups were included in both the application and the priority tabs on the site. While the recommendations took their place in a new tab, the groups were again highlighted on these recommendations tab.
The groups feature already have 1 billion users per month. Facebook aims to double the user figure in the groups with these moves. With this amendment, Facebook aims to ask them to use this feature of 2.38 billion people in the total of the user base as well as to meet them with groups that appeal to them.
Stating that 400 million users are now a member of a group, Facebook also accounts for adding new features to groups such as health or game. Within the scope of these new features, users will have the opportunity to view updates from the communities they are members through a single panel.
E-commerce gains importance with Marketplace, as well as this change, the groups feature is surrounded by the marketplace feature. Marketplace, one of the highest features of Facebook’s potential, reached 800 million months old users about 1 and a half years after its release. The fact that Facebook, which copies this feature from Craiglist, includes real identities to work, allowed it to add a feature that strengthens the world’s most widely used application.
Marketplace, which stands out with its simple interface and fast and safe sales facilities, is also preferred by users due to payment features. Marketplace sellers can receive payment with Venmo or cash via the application, while buyers can cover the shipping fees. Thus, it can be said that Facebook directed its vision to e-commerce for its main application after Instagram. In fact, Zuckerberg, speaking recently, said that Facebook’s future is e-commerce, not in advertisements.
While the groups feature came to the forefront with Facebook Watch changes, the WATCH, which was unfortunately developed at the video content focus, did not create the expected effect. Inspired by Youtube and Netflix when designing the watch feature, Facebook can be said to have difficulties in terms of content. The contents of the company, which does not hesitate to invest in content, are far from the nature that can be viral like “Stranger Things” or “Game of Thrones”.
Nevertheless, with the re -screening of Buffy The Vampire Slayer, the NBA star Steph Curry’s documentary series has attracted the attention of users. Despite all this, Facebook says that 75 million users use at least 1 minute watch per day. Nevertheless, this 60 seconds do not have to emerge as a result of a continuity. This reveals that only 4 percent of the user base is interested in Watch. According to a study by Diffusion, 50 percent of US Facebook users do not know about the watch feature. This shows that Watch is far behind the other features in terms of brand value.
In the F8 conference, where Facebook’s new interface is introduced, the company’s main source of livelihood was not mentioned. Facebook, which acted on the preference of social networks based on Snapchat -like transience, has put into practice stories.
Mark Zuckerberg, who focused on temporary and privacy after Instagram and the scandals at the focus of secrecy, also touched upon this issue at the event. Zuckerberg, who uses the phrase “Future Privacy”, said, “As far as I understand, many people are not sure that we are serious about it. For now, I know that we do not have a powerful reputation in privacy. ” confessed. Zuckerberg’s words revealed that it could not be beyond discourse. Facebook has not announced the new privacy guards for the developer platform, nor has it been revealed who would fill the seat of the Security Manager who has been empty for 9 months. Likewise, the deletion of the history announced last year has not been introduced.
In addition to all these, the Onavo -like Research application, which has access to young people without permission, may take a long time for Facebook to change this reputation.
The company, which shares its vision for messaging in the near future, wants to combine the structure of Messenger, Instagram Direct and WhatsApp with end -to -end encryption.
On the other hand, Zuckerberg distributed to his employees as he approached the public offering, strategy, “If we do not produce things that kill Facebook, others will produce.”
This awareness of Zuckerberg can change Facebook’s structure that is constantly copying features from others. If you can really listen to the user base and produce a secure social network, we can say that Facebook can be more than purchases and copies. Until then, he will continue to be called as a company that relieves the original ideas of others and the applications he bought.
Stage Media
01-01-1970 02:00:00